Wednesday, February 19, 2014

Affiliate Marketing Online


Hello, this is Kevin. Welcome to my blog "Web Presence 4U". My blog is all about the quest for Online Success! I would like to start with one of the most common and easiest ways to make money blogging: affiliate marketing!

Benefits and opportunities of affiliate marketing

Greater outreach
Through affiliate marketing online, you can reach a wider customer base. By sharing your products with other affiliates, you can reach other blogs or websites, social media networks and emails. This greatly increases your customer reach and more clicks mean more revenue. 

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Improved SEO
When trying to improve your websites SEO, one of the most important elements is the number of inbound links. If your blog or website is linked to a number of sites, then you will get higher Google rankings, meaning more people will see the products you are marketing. 

Marketing expertise
Most affiliate marketers are aware of their demographics, which enables them to aim their products at the most appropriate market. Effective affiliate marketing revolves around a driven and segmented approach to brand promotion that results in higher revenues. 

Effective spending
Unlike PPC where you pay regardless of conversion, affiliate marketing involves setting goals that are achievable within a budget. With affiliate marketing, you only get charged if a sale is made or a goal is accomplished. This helps to ensure that your money is well spent and you experience a more transparent 

ROI. Testing
Affiliate marketing online serves as a cost effective way to test new campaigns, advertising styles or products. This is primarily because you don’t pay unless you get a result. With affiliate marketing, it is possible to test out potential marketing campaigns and eventually use the one that works.

How to market affiliate products using various tools:

Text links
Text links are a group of words that may be directed to the homepage of a merchant or a specific product. These links are easy to use and are highly effective in driving sales. 

Banner Ads
When using banner ads, you should have various sizes so that your affiliate partners are able to find ad that fits into their page layout. Banner ads can consist of ad images, logos or other creative designs that help reinforce your brand, seasonal items or promotions. 

Widgets
The widget is a highly effective promotional tool. It comes in two types, the store widget and the form widget. When it comes to the store widget, advertisers are able to market their product on the affiliates’ website. Each product has a URL from where it can be bought from, a name, description and picture. The products may also be divided into categories and sub-categories.

Form widgets are used for per lead campaigns. Forms are created for the consumers to fill in directly, on the affiliates’ website. A widget has an interface where messages or fields can be configured. It is also where filled in data is sent to.

Wednesday, December 11, 2013

How to make money with Ad Sense

You may be wondering how to make money with Ad Sense. It seems simple enough; when visitors visit your site, and click on the link, site owners get paid, right? Yes, this is true, but as a publisher, the 68% you earn, is only going to go so far. So, in addition to being a publisher, to earn these rates from Google, you also need a few more factors to come into play, in order for you to earn.

Content rich site & Quality site -
Text, images, video; whatever you choose, Ad Sense loves the content rich sites. Including text to explain the page, and items, is also critical; but, content is not enough. A high quality site, with high quality content for visitors, is also essential to become a publisher. Google is responsible for where ads are placed; for this reason, they do not allow low quality, content sites to contain these ads. Provide value to visitors, and a good looking site, to see the results.

You need traffic -
What good is $.68 out of $1.00, if you only have 20 visitors to your site each day? This is a good, proven way to make money, but you need visitors to click on the ads. For this reason, SEO, and other ways to promote your site, on social media, is key. Getting more visitors to your site, increases the chance of a click, which in turn increases the chance of earning through the ads.

SEO is key -
For more traffic, the right keywords and phrases also have to be used. Proper keyword targeting, will bring the right visitor to your site. When keywords targeted by advertisers for Ad Sense ads draw traffic, this will also result in a higher possibility of site visitors, which will result in the possibility of earnings through the site.

You can earn, and in fact, earning through Ad Sense is one of the easiest ways to make a profit on your site. But, you have to comply with their policies, you need a good looking site, you need to be highly optimized, and your site has to drive the right traffic and visitor, if you hope to earn through these ads.